"They look like ants from here," Jenna Fairplay says, chuckling. She's standing with me in the private VIP suite of her pyramid-shaped nightclub, watching her clientele through a floor that's translucent from this side. "Just lets me see if someone is being bad." She laughs again. "They dont know I see all."
"Well," I point out, "they will now!"
"I'm clever, I'll find other means," she replies, unpreturbed. Then suggests obscurely, "Make my snake pit with laser beams again."
For the longest time, Jenna's nightclub, The Edge, has been among the most popular spots in Second Life, so when I clicked her place at random, I was expecting that our interview would be all about how her phalanx of casino games, live DJs, and half-naked pole dancers had transformed her into the ruling impresario of the in-world club scene. I wasn't quite expecting her to tell me that a Jewish-Russian immigrant psychologist who taught at Brandeis was the one who'd taken her to the top.
"Well," she explains, "I go by Maslow Hierarchy." In Maslow's model, human need is shaped like Jenna's pyramid nightclub, with the base being the fundamental requirements for survival, the second layer being safety and security, and at the pyramid's apex, self-actualization.
"I didn't know Maslow had booty in his hierarchy," I say.