THE YEAR IN NWN: THE BUSINESS OF SECOND LIFE

Highlights in SL-based business for the year, as featured here:

"Yes Logo" - April 2006: the logo of a major corporate brand appears in Second Life with the company's explicit approval.

"Going Pro in SL" - May 2006: Aimee Weber offers insights into the efforts which brought her numerous real world clients.

"Avatars on Avatar-Based Marketing" - June 2006:  Stemming from a groundbreaking Harvard Business Review article, marketers and entrepeneurs sit down and discuss the future of sell in SL.

"The Mixed Success of Mixed Reality" - October 2006: After numerous corporate-sponsored sites and projects are launched in Second Life, a question emerges:  Why are Residents mostly ignoring them?

"Need 4 Nissan?" - How a kid in the midwest managed to create a more popular car site in Second Life than the SL island sponsored by a major international car conglomerate.

"Not the First Time" - Moral:  Corporations which come into Second Life don't offend Residents; corporations which come into Second Life claiming to be great innovators (but aren't) do.

"Mixed Reality Mondays" - A compendium of news on real companies and organizations putting down pegs in the Metaverse.