YOUR TUBE, YOUR IMAGINATION-- YOUR PRODUCT
Just in time for last-minute holiday shopping, Tao Takashi points to a marvelously clever contest from Second Life Business Magazine which invited Residents to create machinima commercials for SL-only products. (The submission rules were themselves rendered in a fairly witty machinima.) The winners were announced recently, and they're some of the cooler SL machinima I've seen in awhile. Which shouldn't be a surprise, when you think about it, because the short, concise format of a commercial is ideal for machinima; doesn't hurt if you're the one trying to sell your own product, too. (Even before the contest, I was particularly fond of Nylon Pinkney's spots for Moopf Murray's skates and her own video camera.) Trent Hedges created two of the top videos in the SL Business contest (including the above hilarity, viewable here), both of which work as advertising and antic satire of advertising in general.
My personal favorite among the top three is the spot for Francis Chung's Dominus Shadow, beautifully shot and edited, with just the right edge of silly (coming through via the monster truck narration.) As is often the case with other in-world projects, Second Life machinima ads tends to be more whimsical and true to the SL spirit than machinima created by metaverse developers to pitch their in-world services to real clients.