How well did real world companies engage the SL community last week? Tateru Nino presents the top ten mixed reality sites, and the top three native sites:
Site (* Native reality site)
Est avg hourly visits
Est avg hourly visits (peak hrs)
Estimated total weekly visits
|* Phat Cat's Jazzy Blue Lounge||170||191||28,704 (2 )|
|* City of Lost Angels||75||81||12,640 (4)|
|* New Citizens Incorporated||74||104||12,432 (8)|
|The Pond||39||28||6,640 (New)|
|The L Word||31||53||5,328 (32)|
|ABC Island||14||12||2,480 (New)|
|Weather Channel||13||16||2,336 (15)|
|AOL Pointe||7.1||9.1||1,200 (8)|
|Useful Technology||4.7||12.2||800 (Returning)|
The Pond makes a big splash; The L Word regains lost ground
The Pond, brainchild of Australian Telecommunications Company Telstra, brings two things to the table that guarantee high-levels of engagement: Paid support staff in-world through much of the day, and unmetered bandwidth. Wearing its "Big Pond" ISP hat, Big Pond customers are not charged or metered for their bandwidth in The Pond regions. With these two factors, you could just about level the build, transform the area into a sandbox and have it do as well.
The L Word increases engagement with a number of daily themed events (including aerobics, dance parties, trivia, speed dating, and discussion groups), bringing and holding more visitors to this Showtime themed property. As an additional boost, the L word is a part of Gay Pride month in Second Life.
ABC Island is an initiative of the Australian Broadcasting Corporation, always quick to adopt new media and blend it with their traditional media offerings. ABC Island offers samplings of their audio and visual content, along with weekly building contests.
Nissan continue to give away free SL samples of their vehicles and provide a test-drive and stunt track. Like Pontiac driving vehicles in Second Life provides some whacky fun, despite all the unfortunate issues that vehicles suffer from in this virtual world.
Useful Technology produces an identity management and communications suite (still in Beta.) While they have big plans in the coming weeks, that they are not yet ready to reveal, they are using their presence in to host classes in Second Life skills, and entertaining events such as Oldbie Show and Tell.
Traffic was on the rise across the board this week, and native sites still dominate the overall rankings. Visit my blog for a much more extensive list of ranked sites (mixed and native.)
Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) will be dropped in future Headcounts for other sites.
We collect data three times per day for each site, one sample at peak concurrency (10am-1pm SLT), one at minimum concurrency and one mid-evening, Second Life Time. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are significantly less than the estimated total visits.
We're able to cover multi-sim sites a lot better with this method, so you'll see those higher in the rankings than the previous metrics we were using.