Monday, July 02, 2007

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Tateru's Mixed Reality Directory

Tateru_explores_mixed_reality
Tateru begins a new journey through mixed reality

Below the fold are 139 Mixed Reality sites, real world corporate and non-profit organizations, that currently exist in Second Life.  Over the next, well... however many weeks it's going to take, I'll conduct a survey of all known Mixed Reality sites in SL, describing what they do, who they serve, and how active they are.  (Or not.)

All the sites I'm aware of, that is, with some sourced from NB Horizons.  Many Mixed Reality installations aren't easy to locate, sometimes by the owner's choice.  And by necessity, this list excludes perhaps hundreds of university/college sites, except for a handful of the very most prominent and/or active. 

That's where you come in, dear reader. If you know of a Mixed Reality site/sim that isn't listed here, email me and let me know! There are a lot of must-see sites that just don't get seen-- and others which deserve their obscurity.  Over the next few months, I'll be visiting a number of them each week and surveying them for your convenience. Stay tuned for the big roundup!

Existing mixed reality sites, as of July 3, 2007:

Site/Business Location (Click link for direct teleport)
1-800-flowers.com http://slurl.com/secondlife/This%20Second/196/105/26
ABN AMRO http://slurl.com/secondlife/ABN%20AMRO/121/114/70
Adidas http://slurl.com/secondlife/Adidas/104/189/53
AJAX football club http://slurl.com/secondlife/Ajax%20Arena/128/189/23
Aloft Hotel Suites http://slurl.com/secondlife/aloft%20island/102/254/23
Amazon http://slurl.com/secondlife/Amazon%20Developers%201/195/195/31
AMD http://slurl.com/secondlife/AMD%20Dev%20Central/128/128/0
American Apparel http://slurl.com/secondlife/Lerappa/156/63/26
American Broadcasting Corporation http://slurl.com/secondlife/ABC/128/128/0
American Cancer Society http://slurl.com/secondlife/American%20Cancer%20Society/128/5/23
Ann Myers Medical Center (AMMC) http://slurl.com/secondlife/Hospital/130/185/21
AOL Pointe http://slurl.com/secondlife/AOL%20Pointe/198/170/27
Australian Broadcasting Corporation http://slurl.com/secondlife/ABC%20Island/130/137/42
Australian Film, Television and Radio School http://slurl.com/secondlife/Esperance/78/142/28
Australian Info Ind Assoc (AIIA) http://slurl.com/secondlife/Norcott%20West/71/224/23
Autodesk http://slurl.com/secondlife/Autodesk/128/125/23
Bain & Company http://slurl.com/secondlife/Bain/140/208
Bantam Dell Books http://slurl.com/secondlife/Sheep%20island/119/24/25
Bartle Bogle Hegarty (BBH) http://slurl.com/secondlife/BBH/170/83/47
BBC Radio 1 http://slurl.com/secondlife/BBC%20Radio%201/128/127/32
Bershka http://slurl.com/secondlife/Bershka/107/80/28
Best Buy Co. Inc. http://slurl.com/secondlife/Geek%20Squad%20Island/185/162/72
BMW http://slurl.com/secondlife/BMW%20New%20World/119/155/23
Calvin Klein http://slurl.com/secondlife/Avalon/84/46/23
Channel 4 Radio http://slurl.com/secondlife/Channel4Radio/213/32/22
Choquette & Co Accounting http://slurl.com/secondlife/PalmVegas%20Region/41/76/22
Circuit City http://slurl.com/secondlife/IBM%2010/142/35/32
Cisco Systems http://slurl.com/secondlife/Cisco%20Systems/17/6/22
CNET http://slurl.com/secondlife/Millions%20of%20Us/233/21/38
Coca-Cola http://slurl.com/secondlife/crayon/172/82/531
Coldwell Banker http://slurl.com/secondlife/Ranchero/128/144/33
Coldwell Banker Legacy http://slurl.com/secondlife/Scorze/121/244/98
Comcast http://slurl.com/secondlife/Comcast/16/231/22
Crayon http://slurl.com/secondlife/crayon/158/140/34
Crossguard IP Attorneys http://slurl.com/secondlife/Ellesmere/59/220/146
Daily Telegragh http://slurl.com/secondlife/Chelsea%20SW3/45/232/22
Dell http://slurl.com/secondlife/Dell%20Island%202/240/80/24
Doctor Dobbs http://slurl.com/secondlife/Dr%20Dobbs%20Island/11/245/23
Edelman http://slurl.com/secondlife/Edelman/180/156
Endemol http://slurl.com/secondlife/Kingdom%20of%20Media/179/93/26
Europ Assistance http://slurl.com/secondlife/Europ%20Assistance/62/200/23
Exploratorium Museum http://slurl.com/secondlife/Midnight%20City/176/63/27
Faasen & Partners http://slurl.com/secondlife/Faasen%20and%20Partners/179/80/25
Field Fisher Waterhouse (FFW) http://slurl.com/secondlife/Depo%20Business%20Hub/211/181/35
Fox Atomic http://slurl.com/secondlife/Fox%20Atomic/8/6/23
Gabetti Property Solutions http://slurl.com/secondlife/Gabetti/92/86/29
H&R Block http://slurl.com/secondlife/HR%20Block/113/48
Harvard Law School http://slurl.com/secondlife/Berkman/69/54/24/
Hipcast Expo Center http://slurl.com/secondlife/Shalida/145/228/26/
IBM http://slurl.com/secondlife/ibm/106/4/23
Infinite Mind http://slurl.com/secondlife/Infinite%20Mind/209/76/46/
ING http://slurl.com/secondlife/Virtual%20Holland/128/128/0
Intel http://slurl.com/secondlife/Thomson/18/93/23
iVillage http://slurl.com/secondlife/sheep%20island/18/236/23
JK Travel http://slurl.com/secondlife/Talyn/180/109/39
KAWG&F http://slurl.com/secondlife/Kali/215/41/30
Kelly Services http://slurl.com/secondlife/Kelly%20Services/189/187/37
Kraft Food http://slurl.com/secondlife/FOOD/108/96/28
Language Lab http://slurl.com/secondlife/Language%20Lab/128/128/0
Leo Burnett http://slurl.com/secondlife/Millions%20of%20US/193/80/23
Life Heart Beat http://slurl.com/secondlife/Creamy%20Dreamz/193/231/39
Logica CMG http://slurl.com/secondlife/LogicaCMG/149/7/22
Magnatune http://slurl.com/secondlife/Kula%201/58/159/22
Major League Baseball http://slurl.com/secondlife/Baseball/214/129/28
Make Magazine http://slurl.com/secondlife/Tenera/65/184/88
Maldives government http://slurl.com/secondlife/Maldives%20Islands/128/128/0
Mazda Europe http://slurl.com/secondlife/Nagare%20Island/185/114/38
Meme Science http://slurl.com/secondlife/Fastlane/127/173/30
Mercedes Benz http://slurl.com/secondlife/Mercedes%20Benz%20Island/145/100/41
Metabirds http://slurl.com/secondlife/Metabirds/128/121/24
Mexico Tourism Board http://slurl.com/secondlife/Visit%20Mexico/197/70/39
Microsoft http://slurl.com/secondlife/Microsoft/224/159/22
MovieTickets.com http://slurl.com/secondlife/MovieTickets/128/51/23
MTV http://slurl.com/secondlife/Laguna%20Beach/199/81/23
NASA http://slurl.com/secondlife/NASA%20CoLab%20244,110,22
Nat. Basketball Assn (NBA) http://slurl.com/secondlife/NBA%20Jam%20Session/147/132/33
Nat. Oceanic & Atmosp. Adm (NOAA) http://slurl.com/secondlife/Meteora/176/160/28
National Multiple Sclerosis Society http://slurl.com/secondlife/Illusion%20Factory%20West/213/78/31
NBC http://slurl.com/secondlife/NBC%201/145/123/43
New Business Horizons http://slurl.com/secondlife/Blue%20Horizon/128/128/47/
NicoBloc http://slurl.com/secondlife/Blue%20Horizon/82/72/26/
Nissan http://slurl.com/secondlife/Nissan/56/135/26
NOEMA http://slurl.com/secondlife/Delphi/220/105/26
Northsound Radio Scotland http://slurl.com/secondlife/Fusion%20Unity/204/131/22/
PA Consulting http://slurl.com/secondlife/PAconsulting/119/145/27
Penguin Books UK http://slurl.com/secondlife/Hooper/116/186/48
Philips http://slurl.com/secondlife/Philips/128/128/0
Phoenix Film & TV http://slurl.com/secondlife/Blue%20Horizon/153/174/26/
Plachta Law Office http://slurl.com/secondlife/Blue%20Horizon/182/82/26/
Playboy http://slurl.com/secondlife/Playboy/137/144/26
Pontiac/GM http://slurl.com/secondlife/Pontiac/116/150/31
Press Association http://slurl.com/secondlife/Pontiac/116/150/31
Press Dispensary http://slurl.com/secondlife/Blue%20Horizon/175/153/26/
Random House/Bantam http://slurl.com/secondlife/Sheep%20Island/122/31
Ratepoint http://slurl.com/secondlife/RatePoint%20Island/79/148/25
Reebok http://slurl.com/secondlife/Reebok/111/110
Renault (Formula 1 Team) http://slurl.com/secondlife/ING%20Renault%20F1/86/163/23
Reuters http://slurl.com/secondlife/Reuters/146/109/64
Save the Children Charity http://slurl.com/secondlife/Midnight%20City/34/220/26/
Saxo Bank http://slurl.com/secondlife/Saxo%20Bank/127/129/42
Scion http://slurl.com/secondlife/Scion%20City/83/67/23/
Sears http://slurl.com/secondlife/ibm%2010/75/29/23
Showtime / The L Word http://slurl.com/secondlife/The%20L%20Word/127/154/26
Sky News http://slurl.com/secondlife/Sky%20News/180/84/28
Softlab Group http://slurl.com/secondlife/Softlab%20Group%2001/128/54/23
Sony http://slurl.com/secondlife/Media/108/113/21
Sony-Ericsson http://slurl.com/secondlife/Sony%20Ericsson/128/128/0
Sprint http://slurl.com/secondlife/Sprint%20Center/93/102/41
STA (Student Travel Assoc) http://slurl.com/secondlife/STA%20Travel/9/126
Starwood Hotels http://slurl.com/secondlife/STA%20Travel/9/126
Sun Microsystems http://slurl.com/secondlife/Sun%20Pavillion/180/140
Sunbelt Software http://slurl.com/secondlife/sunbelt%20software/102/160/28
Sundance Channel http://slurl.com/secondlife/Sundance%20Channel/44/181/38
Suziki Kan (Japanese MP) http://slurl.com/secondlife/daifuku/59/174/27
Swedish government http://slurl.com/secondlife/Swedish%20Institute/70/212/30
T Online http://slurl.com/secondlife/t%20online%20beach/122/50/22
Talib Kweli http://slurl.com/secondlife/Millions%20of%20Us/166/62/23
Talis http://slurl.com/secondlife/Cybrary%20City/131/162/24
TAM Airline http://slurl.com/secondlife/Berrini/94/110/27
TechSoup http://slurl.com/secondlife/Cybrary%20City/35/36/24
Tecnisa http://slurl.com/secondlife/Berrini/20/137/27
Telstra/BigPond http://slurl.com/secondlife/The%20Pond/127/135/41
Telus http://slurl.com/secondlife/Shinda/186/72
Text 100 http://slurl.com/secondlife/Text%20100%20Island/184/72/91
Thompson http://slurl.com/secondlife/Shaka/42/31
TMP Worldwide http://slurl.com/secondlife/Shaka/42/31
Toyota http://slurl.com/secondlife/Scion%20City/48/39/23
UGS http://slurl.com/secondlife/UGS%20Innovation%20Connection/169/158/24
Uitvaart.com http://slurl.com/secondlife/Tathlina/228/228/0
Unitrin Direct http://slurl.com/secondlife/Burns/147/67/67
Universal Motown Records http://slurl.com/secondlife/St.%20Martin/36/21/45
Useful Technology http://slurl.com/secondlife/Usability%20Island/93/141/29
Virtual Holland http://slurl.com/secondlife/Virtual%20Holland/128/128/0
Visa Europe http://slurl.com/secondlife/Visa%20Island/133/179/25
Vodafone http://slurl.com/secondlife/Vodafone/129/126
Warner Bros Music http://slurl.com/secondlife/Warner%20Brothers/57/219/26
Weather Channel http://slurl.com/secondlife/Weather/113/5/26/
Wired Magazine http://slurl.com/secondlife/Millions%20Of%20Us/203/228/23
Xerox http://slurl.com/secondlife/Xerox%20Innovation%20Islan/115/118/26

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Got a mixed reality tip for Tateru?  E-mail her at Tateru.Nino@gmail.com.  And visit her blog.

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nick

That's great Tateru! And you've included the SLURLs the bane of many a SL researcher.

I know Novartis have a SL presence, but it's only accessible by staff, so I'm not sure if there's any point adding it.

HatHead Rickenbacker

Hello - I like following this blog but you pushed one of my buttons. :)

'Mixed Reality' is a confusing term in this context, for me anyway. Mixed reality to me would be like the recent DestroyTV exhibit where real life and virtual reality are truly mixed together in real time interactions. (Wikipedia presents a similar definition.)

Under the NWN definition, it seems that only the virtual reality component is necessary. Isn't mixed reality more than just simply having an SL presence?

Just my thoughts anyway.

Tateru Nino

Depends a lot on how you slice the definition. In one sense, everything in SL is mixed-reality, since we're all on the outside to begin with, right?

I'm more looking at organizations and businesses that have an existence that is independent of SL, and did not start within it. That's not the only definition there is, certainly, but it's the one I'm using here.

Hamlet Au

"Isn't mixed reality more than just simply having an SL presence?"

In my opinion yes, but I like mixed reality as a catch-all term; Tat's list is a "Mixed Reality Organizations", while stuff like DestroyTV would be Mixed Reality Culture, I think. Maybe we should change the title to reflect this distinction more-- Tat?

Rez

I think you have the same slurl for both Starwood hotels (which would actually be aloft) and STA Travel.

Amazing how many corps have come into this space in such a short period of time.

Tateru Nino

Oops. Well, spotted, Rez. Must have had a small copy/paste failure.

Stephanie Gerson

however you slice the definition, why not advertise that you're creating a Mixed Reality Directory and have the sites come to you? unless owners would rather not be located, it would be in their interest to advertise themselves in your directory. (or, would it take just as much effort to get the word out that you're making a directory as it would to actually make it? ;)

Justin Gardner

You should also include CareerBuilder and IMAX in the list. They're on the same island that 1-800-Flowers is on.

Alan Haymes, London

Tateru - great item except for one word - 'some' which should really read 'most'. I don't mind you linking to my list at www.nbhorizons.com or replicating it in your blog with proper accreditation. Most of the names are of course in the public domain but it does take time each week to research the slurls inworld after seeing mention of companies coming into SL in the press. As your first commenter Nick pointed out - "...you've included the SLURLs the bane of many a SL researcher."

As regards 'Mixed Reality' - the companies creating a presence in the Blue Horizon business park do see it as an extension of their existing internet marketing and communication strategy. For them it is not a 'mixed reality' but a practical way of reaching more people or of using SL as a low cost alternative to telephone or video conferencing.

A problem for many companies though is they bought into the hype of 'mixed reality' and ended up with a very expensive but fantastic looking island but with no visitors - a ghost town.

The essence of Second Life Business is about community, collaboration and sharing resources hence the emergence of a new type of business community, the virtual business park of which Blue Horizon Business Park from New Business Horizons is an example.

Vazkor Hax

I think you missed the first European HR Company which is hiring for real since may in SL : expectra -http://slurl.com/secondlife/Limitless%20Central/115/55/25

nic mitham

Quite a few new ones to add - too many to include slurls....

Acura
Armani
BCV
BNP Paribas
Bruna
Cecile
Costa Cruises
Credit Agricole
Crown Plaza
Fujitsu
Grundfos
H&R Block
Hublot
IWOOT
Keytrade
Level 3
Manpower
Nesquik
Netherlands Tourist Board
Osmoz
Phils Supermarket
Rixos
Sapphire
Suruga
Telecom Italia
TUI
Visit Maldives
Yves Saint Laurent

SLurl hunters will find some joy here:
http://www.kzero.co.uk/blog/?page_id=1046

Elisa

Hi if you want you can add the SLurl (http://slurl.com/secondlife/EnelPark4/234/20/29) of The ENEL PARK. Starlife, with a great field experience, has created and now is managing the Enel Island in Second Life. Enel is the Italian most important electric society and the second European listed utility for installed capacity. The company strongly wanted a different SL approach from the solutions of the other societies: users participation is essential for success. Enel Park was realized on an island about 260.000 mq and face the communication through edutainment tools that SL offers. Guided visits into the next generation powers, events and contests about the uses of any type of energy, engaging games, product and business RL exhibitions are now awarded by a large, vital and growing community. On the Island all users can visits the power plants, drive a Ducati bike with the real sound of the engine, taste an energy drink, see the Enel Digital Contest movie clips, take a tour on board of Adriatica boat around the island, also join the events and contests inside it.
Enel Park can show how is used power today and how will be the energy world in a near future within the power plants inside it, from production side to final users. All avatars of the island can see the prospective of a real sustainable development.
BYE BYE

Ely

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