Tateru Nino's Mixed Reality Headcount: Top 10 Corporate Sites in Second Life
How well did RL corporate sites engage SL's community? Tateru counts heads...
Site (* = Popular native reality sites for comparison)
Est avg hourly visits
Est avg hourly visits (peak hrs)
Estimated total weekly visits
|* Phat Cat's Jazzy Blue Lounge||141||153||23,772 (stable)|
|* Lost Gardens of Apollo||81||100||13,692 (down 5.00%)|
|* City of Lost Angels||76||73||12,828 (stable)|
|The Pond||70||34||11,808 (down 3.62%)|
|IBM||43||45||7,368 (down 2.38%)|
|The L Word||29||30||4,932 (stable)|
|Greenies Home||25||38||4,260 (down 4.57%)|
|Pontiac||23||20||3,912 (down 31.80%)|
|The Weather Channel||19||21||3,348 (up 7.31%)|
|Nissan||15||9.14||2,604 (down 7.26%)|
|Playboy||13||14||2,340 (down 5.34%)|
|Virtual Holland||12||10||2,148 (down 11.39%)|
|ABC Island||9.71||13||1,632 (up 37.37|
Aussie TV clobbers Microsoft, Pontiac plummets; Ailing Adidas goes AWOL; AOL: A.O.K. after all?
America Online's much neglected site AOL Pointe has had some unexpected gains in the last three weeks, gaining a further 18%, bringing it up to 1,008 visits last week-- but not enough to make my Top 10. AOL trailed just behind Microsoft, but well ahead of the next nearest competitor, Cisco Systems. Cisco only totaled 684 visits (and that's with a 38% gain.) Surprisingly, after plummeting last week, Australian Broadcasting Corporation's ABC Island shouldered back into the top ten, with a startling 37% gain, shouldering Redmond behemoth Microsoft (1,284) back off the top ten. A lot of other slips in traffic this week, with Pontiac's sharp fall (after last week's equally sudden rise) causing Rezzable Inc's Greenies Home to rise from fifth to fourth.
After the break, I check in with the recently discontinued Adidas, and a slew of other top corporations (Dell, NBA, Comcast, etc.) that have been performing poorly.
German apparel company Adidas (parent company of British brand, Reebok) has had less than a stellar time in Second Life, regularly fighting its Reebok subsidiary for last place on our charts. Well, as of Wednesday evening, Adidas vanished from the Second Life map. Not that anyone apparently visited prior to that point, with the island showing essentially zero visits.
I contacted Rivers Run Red (the metaverse developer serving both apparel groups), and CEO Fizik Baskerville (aka Justin Bovington) told us that the island was down for an update, preparatory to launching a new campaign.
Can Rivers Run Red and Adidas agree and deliver on a genuine engagement plan? Adidas certainly hasn't generated a lot of interest so far. Does Adidas actually care about residents and visitors enough to try interact with them and engage them? Their past efforts suggest that they aren't. We'll be watching, certainly.
There's still little sign that the low end sites like Cisco, Ratepoint, Dell (576), Manpower (570), STA Travel (564), and Coldwell Banker (516) will see the north side of 1,000 weekly visits without putting in some real effort and adaptation. Lower down, we have sites like NBA (384), Comcast (312), and Reebok (216) which seems like it would take some sort of marketing miracle to turn around.
Next-gen technology company Useful Technology with a mere 180 visits is trying to build itself up with events and classes, but lacks the core elements for any lasting community to form. It's hard to say whether this company will place more emphasis on the community or not. They have tripled their size inworld, but visits continue to fall. Not much sign of a bright future there, at present.
Visit my blog tomorrow for the complete list of ranked sites (mixed and native.)
Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.
We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.