Tateru Nino's Mixed Reality Headcount: Top 10 Corporate Sites in Second Life
Last week, we started counting Gossip Girl - the Second Life site of the television series of the teen novel series. The television series doesn't air where I am, but a quick walk through online resources tell me that it's a drama/romance/comedy about teen girls, targeted at adults. "Gossip Girl on TV is basically about teens having lots of sex and being mean and wealthy at each other," a friend informs me. "It's basically written as if it's for 12 year olds." I quote her anonymously, because she then added that she didn't want to admit to knowing anything about the show.
The Second Life game is undeniably popular - incorporating gossip, gossiping, forming cliques, and playing personal reputations off against one another, through a graphically slick HUD that represents an integrated mobile phone/PDA. (And disclosure: Gossip Girl is produced by Millions of Us, a sponsoring partner of this blog.)
Gossip Girl is pulling pulling in interested people who are keeping the game hopping. The site remains relatively busy at all hours. After the fold, we'll see how it stacks up against our other ranked sites, including IBM, Playboy, and I am Legend.
Est avg hourly visits
Est avg hourly visits (peak hrs)
Estimated total weekly visits
|The Pond||70||42||11,772 (stable)|
|Gossip Girl||56||6.29||9,408 (new!)|
|IBM||46||60||7,764 (up 11.17%)|
|I Am Legend||37||31||6,304 (down 4.60%)|
|The L Word||26||32||4,524 (stable)|
|Greenies Home||24||34||4,176 (down 3.87%)|
|Playboy||23||34||3,936 (up 19.71%)|
|The Weather Channel||17||18||2,988 (up 5.51%)|
|Virtual Holland||17||24||2,928 (down 2.79%)|
Some of the numbers got a bit messed up this week. Blame user-error (that's me!) Notably the counts for Gossip Girl are missing some data, but there was enough to average out to get a useful number, though it may not be completely accurate.
That sees Gossip Girl entering the charts in a strong second place, pushing IBM and I Am Legend to third and fourth respectively. I Am Legend dipped a little during the week, and IBM made an unexpected and significant gain, remaining stubbornly ahead of Electric Sheep's survival-horror movie tie-in.
Playboy is still performing solidly trending generally upwards - while Armani (120 visits this week) seems to be the new Adidas - going nowhere but down.
Visit my blog tomorrow for the complete list of ranked mixed-reality sites (native sites, you'll see later in the week).
Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.
We collect data four times per day, seven days per week for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.