New World Notes partner Koinup recently added Google's Lively to the list of worlds featured on their virtual world-based social network-- go here to check it out. That's the Lively avatar of Koinup CEO Pierluigi Casolari on the left, who goes by "Koinup Burt" in Second Life... who also chose "Koinup Burt" as an avatar name in Lively. When I tried out Lively for GigaOM, I attempted to choose "Hamlet Au", but somehow, that title was already taken, so you can find me as a hipster with a giant 'fro named "wjamesau". (For some reason, however, when you search "Hamlet" as an avatar in Lively, you wind up with... a cute cartoon pig.)
According to Second Life art maven Bettina Tizzy, some people are grabbing up Lively names that resemble established Second Life Residents. "Whether you intend to spend time on Google's new virtual world Lively or not," she writes, "you'd best get over there and ensure that-- at the very least-- your virtual world name is protected. Grab an account at Lively in your Second Life® name and ensure that it is yours." Her Lively name is "Bettina Tizzy", and for that matter, after Linden Lab staffer John Lester created a Lively room dubbed, appropriately enough, "Linden Lab", reports Dusan Writer, it was "Overtaken by SLers." It currently resembles an underwater base, and since you can stream YouTube videos, you can watch a classic Second Life machinima from Robbie Dingo displayed from within Lively. A search shows that Lively rooms with "Second Life" in their description come up 137 times. ("World of Warcraft" in Lively, by contrast, yields just 16.)
All this enthusiasm suggests an interesting phenomenon: at a certain level, Lively is becoming a web-based foyer for Second Life users, a midway immersion point between all the Web 2.0 sites and services already infected by SL culture, and SL itself.