Nokia Researching Second Life's Themed Communities

When Eladrienne Laval reported that the world's largest mobile phone manufacturer sponsored by a meeting of steampunks, Harry Potter roleplayers, space navy wargamers, and post-apocalyptic survivors, I was skeptical.  But that seems to be the case, with Nokia researching how "their unique cultures interact with the diverse overall community of Second Life, and their ability to function in a mobile society."  If you were among the members of Wastelands, Steelhead City/ Europa, The Ordo Imperialis, New Caledon, or the Harry Potter gang who attended, what do you think Nokia was trying to learn?  And did they take away?