The New York Times magazine is one of the most influential publications in the US, because it's mandatory Sunday reading for the country's most successful designers, executives, and assorted tastemakers, their weekly journal for following the most important trends in arts, politics, and culture. And yesterday, when they opened up the magazine, they found themselves reading about architects with quirky names like Keystone Bouchard, Scope Cleaver, and Designer Dingson. Written by Sam Lubell, author of books on Paris and London architecture and an editor with The Architect's Newspaper, his article, "The Architecture of Second Life", is no half-informed puff piece, but the work of a seasoned writer whose appraisal, "the virtual world is home to designs that can take your breath away", has special weight. Along with the above designers, Insilico and Greenies get a mention, as does Bouchard's Wikitecture, Not Possible IRL, and many others. All these names and places have long been well-known to Residents in Second Life-- and now, I picture artists in Greenwich Village, investors in the Upper East Side, and designers in Chelsea, finally learning about them too. I think this might very well become a transformational moment for Second Life, when it's actively embraced as a development platform for architecture and industrial design.