This... is CNN (Again): News Network Expands SL Presence
This is potentially interesting news: a CNN publicist known as Karen iReport in Second Life just sent me word that the venerable news network which has a Second Life channel of its iReport service is expanding its presence from a single hub to its own island. "[A]s others are abandoning their presence in the SL community," she e-mails me, "CNN’s mission for iReport within Second Life remains as it did upon launch in 2008." Maybe, though I'm not sure "a virtual drive-in theater, complete with a snack bar and vintage cars" she mentions as selling points are the best way to brand themselves. I'd say a better approach would also involve streaming CNN news video in-world, and connecting Instant Messages sent from the island to the question queue of live CNN programming. (Anderson Cooper already reads people's emails live, why not take IMs from avatars, too?) That approach seems to be working for NPR's Science Friday, which has been fielding questions from its Second Life community since 2007. Anyway, the official opening is tomorrow from 9am-3pm SLT -- direct SLURL teleport at this link.
Pictured with me: Istra Ivory and sentient sub-atomic particle Pluton Karasaa.