Philip Rosedale's New Company Building Version of Linden Love Machine -- Original Inventor Cory Ondrejka Weighs In
On the blog of his new company, Philip Rosedale recently confirmed what some have speculated: His start-up is making a version of the Love Machine, an internal Linden system for spreading and aggregating praise to staff members. (However, that's not the totality of the company's plans, Philip coyly suggests, in true Philip fashion, by quoting the Third Stage Guild Navigator from Dune to say, "I see plans within plans.")
But will it serve a need to outside businesses? That largely depends on how well the original Love Machine worked. I asked Cory Ondrejka, Linden Lab's former CTO, co-creator of Second Life and inventor of the Linden's original Love Machine (before he was forced out of the company in 2007), for his take:
"The Love Machine was incredibly popular and allowed Linden to grow while reducing some management and communication problems, but it also raised new management challenges. Philip and Ryan will need to make it a more effective product if they're going to sell it to other businesses." Cory has a much more thorough analysis on his own blog, from the history of the original Machine and how it might be implemented on a broader scale.