The mystery around Philip Linden's new company keeps getting, well, mysteriouser. Just announced on his Facebook feed (where he also created an invite-only group for it), the LoveMachine Inc site is pretty sparse so far, except to say, "We believe that the right band of people can work together, have a huge amount of fun, make a bunch of money, and try to save the world."
Adding a bit more meat to that mission statement is Philip's help wanted ad for an executive assistant posted to Craiglist, which mentions that "what we are doing is about Artificial Intelligence," then somewhat curiously, says the company will value "freedom, fun, greatness, and the destruction of the ego". (My theology is a bit rusty, but aren't elimination of the ego and massive money making usually considered mutually exclusive?) In any event, it does seem to involve creating, as I first suggested, a mass market version of the original Love Machine, apparently with some AI functionality. Part of me thinks this is all or largely a lark, especially since the job application requirements demand that you start by finding the "word written in sharpie on the lower edge of the sign outside the [Linden Lab] door." Then again, in today's economy, I wouldn't be surprised if several applicants have already made their way there. Image credit: www.lovemachineinc.com. More fun from Dusan Writer here.