Gorgeous Yongho and Melanie774 Kidd model Linden Lab's new motto and Second Life's sexiest catch phrase (shirt by Aranel Ah's BOOM [SLurl], photo by Ms. Kidd)
Philip Rosedale wants Second Life to become fast, easy, and fun, so here's his biggest challenge: The effort required to reach that goal will be slow, difficult, and boring. It'll require a lot of unglamorous bug fixing and code slogging and staying on target, and for any software company, that's a laborious, time-consuming task. But in Second Life's case, that's the easier part. The larger challenge is that the goal also requires substantial fixes to the user interface, for performing basic activities like riding a vehicle or putting on clothing.
Take the screenshots above and below, featuring Gogo and Mela in their "Fast, Easy, and Fun" fashion. It certainly rocks and makes Second Life look like everything you'd want it to be. But to make that image possible required a multitude of steps, none of which are, well, fast, easy, or fun: