Plurk, the popular microblogging site, has recently added Second Life to its front page, which tracks hot and user-favorited Plurk threads. The virtual world is listed right alongside categories such as language and national origin (Plurk is very popular in several Asian countries), so it's quite a promotion.
"We added the Second Life category a few days after launching the Front Page last week," Kan, a developer with Plurk, tells me. "[W]e have a rather large and very loyal group of Second Life users who've been using our service pretty much from the early days we launched. Their tastes and discourse also tends toward more Second Life related topics, so having a category where they can see the buzz and connect with other Second Lifers on Plurk was a natural next step."
Kan tells me Plurk now gets about 6-7 million total monthly uniques, so in terms of raw numbers, the Second Life Plurkers are actually a small subset:
"[W]e have several thousand daily active Second Life users and again, they tend to be the most active and engaged of most of our niche audiences," Kan says by email. I use Plurk frequently myself, and can confirm the passionate engagement of the SL community on the system. In fact, some Second Lifers use Plurk to communicate with each other, while also IMing and chatting in Second Life. So while the Plurk activity is impressive in itself, it also suggests the deep need Second Lifers have for an asynchronous communication platform that's not available on SL itself. Plurk is particularly good at providing that, because unlike Twitter and Facebook, which tend to aggregate conversations around a single user, Plurk aggregates around different conversation threads that are archived as permalinks. Which again brings up a related topic I raised a several years ago: Maybe Linden Lab should just buy Plurk.
Hat tip: Arianna Earst.