Iris Ophelia's ongoing review of virtual world and MMO fashion
I've been involved in SL fashion blogging for almost 5 years now, so believe me when I tell you that they've changed dramatically over the years. There are exponentially more blogs now than there were in 2006, catering to nearly every niche; and with innovations like shadows slowly setting new standards for blog photography, the quality we expect is also much higher. Furthermore, most stores now have their own update blogs, so independent fashion bloggers are expected to express their personal style more than through simply reporting new releases. Consequently most of us follow very different kinds of blogs now than we did back then. With that in mind, today I'm going to share my three favorite Second Life style blogs, and tell you a little bit about why I love them.
Anya Ohmai is a designer, in addition to being the blogger behind OhMyOhmai, and I love her blog for a few different reasons. First, her photography style isn't too processed, which makes it easier to clearly see the products she's showing. Her personal style is also fairly flexible (though she does tend to lean towards the bohemian look), and her avatar itself is quite adorable. She's not afraid to mix popular brands with more obscure ones, and she'll take chances with less mainstream outfits rather than slipping into cookie-cutter conformity. Most of all, though, every outfit Anya puts together is perfectly complete. She's a master at artful accessorizing and clever coordination! I never read her blog and think that her outfits are missing a special something-- because she's already thought of it, and put it on.
Keep reading for more two more of my favorite brilliant blogs!
I revealed my hand earlier this week when I featured Juicybomb blogger Gogo in my Virtual Valentine's Day post. Gogo is one of the most successful SL bloggers out there right now, and you either love her or you hate her. She's not shy about her opinions, and in a culture like Second Life fashion where white lies and sycophantism are almost the norm, it's understandable that figures like Gogo tend to be drama magnets. I may not always agree with her point of view, but she's honest without going out of her way to mock and berate people (which is more than I can say for far too many other "honest" fashion blogs).
Gogo is also an example of what I would consider to be and ideal SL fashion blog photographer: her pictures are usually against a simple background, focus on the details, and are very minimally processed. A lot of fashion bloggers now Photoshop their pictures so intensely that the products they're trying to share are completely obscured or misrepresented because the blogger is more intent on featuring their artistic talents than the products. That's fine in your Flickr gallery, but it's not why I'm reading your blog!
My final favorite isn't exactly one blog as much as it's a network of them. Metabirds.net (formerly SLMame) is a massive blogging network of Japanese residents with a definite focus on fashion and shopping, and it's become one of my best fashionista secrets. I have a hard time keeping up with the more isolated segments of the Japanese fashion community in SL, which is frequently full of hidden gems and amazing finds that are perfect for a fashionista who wants a very distinct look. Metabirds.net has been tremendously helpful whenever I'm looking for up-and-coming designers that are off the beaten track, and while not everything you'll come across there is a winner, it's gotten me out of more than a few fashion ruts! Take some time with Google Translate this weekend and I guarantee you'll find at least one amazing new item you would have never come across otherwise!
There are so many blogs out there now that it's nearly impossible to keep up with them all. Share your best kept blog secrets with me in the comments!
Iris Ophelia (Janine Hawkins IRL) has been featured in the New York Times and has spoken about SL-based design at the Fashion Institute of Technology in Manhattan and with pop culture/fashion maven Johanna Blakley.