Iris Ophelia's ongoing review of virtual world and MMO fashion
Recently a group of experienced SL designers got together to start a new menswear-focused superbrand, Entente, opening this month. Of course, they've become a hot topic as a result, both because of their teaser images (which are gorgeous) and their choice to release under alts rather than their main accounts. Of course they aren't the first designers to reinvent themselves through anonymity or to see controversy as a result-- fri.day and Paper Couture are two other well-known examples (who were all eventually outed). For some this is innocent curiosity and speculation, but for others there is a sense of entitlement to knowing the "real" names behind these brands.
There are many good reasons to want to know who someone is, but the underlying motive is probably fear over content theft, which sometimes gives way to paranoia and makes us forget what makes SL identity valuable in the first place. Though this is a very real threat, identities are not information that designers owe their clientele, and here's why: