15 Million Have Bought Facebook Credits - More Virtual Currency Buyers Than Money of Many Real Countries!
Very interesting tidbit from Facebook's SEC filing: In 2011, 15 million users purchased Facebook Credits, the social network's official virtual currency. That's not a lot in relation to Facebook's 850 million total users, but compared to the currency of many real nations, quite significant: There are only 8 million Swiss who could spend their Swiss Franc, and only 9.5 million Swedes who could spend their Swedish krona. (Along with the few million who probably buy and spend Francs and krona every year, as tourists and visitors to Switzerland and Sweden.) Then again, the number of Facebook users who earn Facebook Credits other ways than directly paying for them -- via crowdsourcing work offers, for example, which I recently wrote about on CrowdFlower's blog, is probably much larger than 15 million.