Chestnut Rau has good long advice about what Linden Lab could learn from tech guru Gary Vaynerchek, but I'd go further and say it also applies to SL content creators. For instance:
[W]hat would Gary Vaynerchuk say about the dysfunctional relationship between Linden Lab and its customers? I can guess he would wonder why Linden Lab is not reaching out to the angry, loud, critical community and talking to them. I can guess he would say LL should care enough about users to develop personal relationships with them, particularly those who have a habit of writing critical things about Second Life on the Internet. Most importantly, I think Vaynerchuk would suggest the responsibility for repairing the broken relationship falls squarely on the shoulders of Linden Lab if they want to cultivate a growing, happy customer base. If customers are that unhappy with the relationship they have with Linden Lab they will eventually lose interest and move on to other competing services. It really is that simple
Much more here, including video. But as I say, a lot of that advice (as interpreted by Chestnut) should also be followed by SL entrepreneurs, whose overall revenue has been waning of late. (And yes yes, far as Lindens go, CEO Rod Humble comments on many user blogs, forums, and via Twitter, but being kinda busy running a company and stuff, hardly enough to derail the overall negative tenor emanating from certain sectors.)
