Was This Absolut Vodka Ad Inspired by Second Life?
This commercial for Absolut vodka is full of steampunk style and virtual/augmented reality elements, and it sure as hell looks like it was inspired by Second Life. Watch:
It was sent to me by Ms. ColeMarie Soleil, who spotted similarities to this and some of Second Life's greatest user-made content, particularly that made by the metaverse artist known as AM Radio. Specifically, as she enumerates:
"Silver hot rod (a la AM Radio), virtual world, desert location (a la AM Radio sim), weirdos, and ends on a steampunk reference (a la modernized Bryn Oh statues)." Not to mention all the crazy-fab, reality-defying outfits, which fashionistas can no doubt find many similarities to, among SL's top designers.
I have to say it's likely Absolut's ad team has been perusing SL screenshots and machinima for inspiration. Because all else being equal, who the hell says, "Hey, I know how we can get people to buy our vodka -- Show people in weird-ass outfits in the middle of the desert racing robot greyhounds. YES!"Tweet