Defiance, an MMO Designed to Overlap with the Defiance TV Show (and Vice Versa)
Now here's something I've been waiting years to see: Defiance, an upcoming multi-platform MMO, will launch with a SyFY TV show of the same name. So what, so meh, you might think, because there's several MMOs based on TV shows (Star Trek, Galactica, etc.) So here's the ambitious and interesting part, via Alice Taylor:
The television series is being developed in conjunction with a massively multiplayer online game, and the two will be launched simultaneously. They'll be connected by the same overall storyline, to the point that events from the show will play a part in the game, and vice versa.
Ever since MMOs started to attract audiences in the millions, I've wondered when we'd start to see transmedia efforts like this. If it's done well -- and that's a big if -- the MMO's users will also play a part in the show's plot. The writers could integrate Defiance player activity into the Defiance television story, basing it on the emergent behavior and social conflicts that crop up there. As I can attest first-hand from reporting in SL, those are bound to be as interesting as anything the writers can come up with.
I could also see this kind of interaction working with smaller, indie MMOs. For example, I bet a mini-MMO the size of Second Life's Bloodlines could be integrated into an ongoing machinima-based series on YouTube, boosting the game's audience size, and for the developer, creating a new channel for their franchise.
Anyway, check out footage for the Defiance MMO below:
A bit heavy on the face punching, but hopefully the actual MMO comes with guilds and economic systems and user-generated content and all the other features that make emergence possible.