Google Reportedly Investing $30 Million in Machinima.com -- Now's a Good Time to Promote SL Machinima, Linden Lab!
This could be really big: Google is reportedly investing up to $30 million in Machinima.com, according to AllThingsD, which has a YouTube channel of over 100 million subscribers. The money would be a huge boost for user-generated 3D digital content; YouTube has been pushing to create more original videos, and this could do just that. Assuming this happens, I do have some concerns: A lot of machinimators are not wild about Machinima.com's restrictive contracts, and from a content perspective, most of the stuff on Machinima.com are just stunt videos and other in-jokes for fans of the games, with little appeal outside the fanbase. Even more concerning is this:
While I still think Second Life is in many ways the best platform for making general interest machinima, there's not much SL machinima on the Machinima.com YouTube channel, and I believe the company is leery of adding more, at least until they see an audience for it grow. Great SL machinima like "Tall Buildings" will generally get just a few thousand views at most, compared to the hundreds of thousands or even millions a so-so Call of Duty machinima can typically get. Linden Lab could do a lot to boost the viewing base of SL machinima, which would also boost revenue for SL content creators, and by extension, help grow the user base in general. I wonder if the company has talked to YouTube about this -- after all, YouTube's product director, Hunter Walk, helped found Linden Lab and (as I explain in Making of Second Life) is the very guy who gave Second Life the name Second Life.
Hat tip: Mal Burns.