Last month I mentioned that SL land baron Desmond Shang has a Minecraft server which he offers free to people who rent space on his steampunk-themed estate of Caledon, and here's an interesting follow-up: Minecraft is helping him keep his estate in Second Life thriving.
"I don't keep 'hard stats' on this yet," Shang acknowledges up front, noting it's just several dozen of his renters who play on his Minecraft server. "But it's quite clear already that some people are hanging onto their Caledon estate land, or have rented new land, simply because they want to support the Caledon Minecraft server experience.
"It's a modest boost," he adds, "nothing that is going to make or break an estate. It may ultimately save a Second Life region or two, but certainly not ten or 100." But the reason this works points to the problems with Second Life's land revenue model, and why people rent virtual land in the first place. And as SL sims continue to disappear due to heavy tier costs and natural attrition, his strategy is definitely worth considering. As Desmond puts it to me: