Cloud Party Gains 2000 Users in Under a Week
Cloud Party has gained 2000 users from June 19 to the 25th, according to AppData, the Facebook traffic tracking service, which is shortly after Robert "Dizzy Banjo" Thomas alerted me to a stream of Linden Lab staff past and present (including Cory Ondrejka, funder/adviser) crowding into Cloud Party, and I blogged about it. These 2,000 users include anyone using Facebook Connect to log in through the game's main website, which AppData also counts. That's a pretty decent spike of new users, but the real challenge is whether that growth will continue, beyond one time tries and early adopters. It's still quite small compared to the monthly usage of Second Life (about a million) or IMVU (about three million) Facebook, or for that matter, a popular Facebook game:
Those can gain hundreds of thousands or even millions of users in a single weekend. Though those kind of numbers usually only come from heavy advertising and cross-promotion from existing games by the developer. I've seen a fair amount of viral promotion of Cloud Party, via screenshots posted to people's Facebook walls, but that kind of virality can only grow the userbase so much.