Facebook Fails to Understand the Pseudonymous Internet
I have a new essay on Internet Evolution that I'm really proud of, in which I argue that Facebook's poor performance on the stock market is largely caused by a core flawed assumption in the social network's trategy: That the use of real names, as its own IPO statement says, will "create more engaging and meaningful experiences". Instead, I argue, Facebook is contributing to its own decline in activity, as people seek places online to express who they really are, unfettered from Facebook and its restrictions on their real-life names:
Outside its well-trimmed gates, the pseudonymous Internet will continue to grow and thrive -- not just on Twitter, but on all the many other online sites where pseudonyms still dominate, such as YouTube, Reddit, and Flickr... [then there's] the total user base of virtual worlds and MMO games, where people express themselves through avatar names, is probably over 200 million.
More here, and please feel free to join the conversation already in progress in IE comments.