New Second Life Ad Targets IMVU's 18-24 Female Market
Here's the new ad for Second Life which is running in Google AdSense, featuring Apple May alongside her RL owner, Shannon. This looks like a direct bid to go after the audience of IMVU, the 3D social chat game that's quite popular with teens and early 20s, especially very young women. I think it's notable that Shannon is just as attractive as her avatar, and that the avatar is stylized and somewhat cartoonish, in a way more akin to IMVU's avatars, than the photorealistic avatars more popular with SL's fashionista crowd. The images actually contradict the "Become Your Avatar" tagline, because Shannon looks little like Apple, but it does suggest two other messages that will probably appeal to the IMVU target audience:
Despite what you may have heard, the ad implies, Second Life has cute young users like you, and it's not really about having a "second life", but rather, getting a doll-like avatar to customize and style. It's a campaign worth trying out, though to grow the userbase, the first-time experience will also need to offer more IMVU-style social options.
Hat tip: Fred Beckhusen.