Cloud Party Usage and Growth Seems to Plateau
Cloud Party, the WebGL-powered virtual world platform backed by Second Life co-founder Cory Ondrejka, has a lot of potential, so I've written a lot about it, but here's something it still doesn't have a lot of: Users. According to AppData, a Facebook application traffic tracking service, Cloud Party reached 4,000 monthly active users (or MAU) a couple weeks ago, but usage has been trailing off since then. (It now stands at under 3,300 MAU.) More concerning is what Facebook game developers call the DAU/MAU percent, as in "daily active users as a percentage of monthly active users". According to AppData, that number has been slipping percipitously in the few weeks:
It's gone from over 50%, at the start of July, to well under 10% right now. (I.E., in the last week, only 200 or so of those 3,300 MAU are logging in on a daily basis.) This is indicative of an app that's generating a lot of "one try then bye bye" usage -- thousands of people coming in, looking around, and not returning.
To be fair, Cloud Party is in extremely early Beta stages, and we'll probably see spikes in usage every time new features and new content from well-known creators go online. It's also possible there have been some scaling problems since launch. And while Cloud Party does require Facebook Connect for full usage of the platform, you can also log in anonymously with limited features, and it's possible (likely) they're seeing more growth of anonymous log-ins lately. (I'll check with Cloud Party CEO Sam Thompson about all this, hopefully soon.)
In any case, as long as Cloud Party is primarily driven by Facebook Connect, I recommend checking out its AppData listing, because however innovative I think it is (and I do), AppData has the most important metric for Cloud Party's future.Tweet