Duran Duran has had an official presence in Second Life since 2006, which a lot of SLers have known, but here's some other people who will get a glimpse of what they do in SL: basically, the whole fricking world. This is because Duran Duran will perform in the opening ceremony of the Olympics next week, on July 27th, and their onstage act is expected to incorporate SL machinima from Duran Duran island, displayed on the big screens behind them. So Olympics viewers will see the place in SL with the giant lipstick and a Duran Duran dirigible and now (as the above suggests) avatars getting into an Olympic frame of mind.
"We shot footage for the stage screens for the Duran Duran appearance in Hyde Park Olympic's opening event," Chrissy Welinder, head of Duran Duran's SL fan group, tells me. They're performing live onstage with folks like Snow Patrol and Stereophonics, and the expected audience for the opening is four billion viewers. So I was not exaggerating when I said pretty much everyone alive, least those with access to a TV.
If it happens as expected, this will be without doubt the most mass market appearance of Second Life. But be warned, lots of unexpected variables are still at play:
The group may decide not to include the SL footage for various reasons, or the Olympic show's producers may decide not to feature it in the live act, or the TV broadcasters may not show it at all. However, what's clear, according to Ms. Welinder, is that they did shoot the SL footage, and it's intended for use at the Olympics opening. And Duran Duran has actually done this before, incorporating SL footage in their global tour last year.
"[T]he band used that footage during their whole world tour," Chrissy tells me. "So this time, we will present the Duran Duran Universe to the whole wide world."
Click here for updates on the group's Facebook page, where I got the screenshots featured here.