Second Life Marketplace Grows to Nearly Half a Million Users
Here's some evidence of Second Life activity growth, at least where it matters most: According to Google AdPlanner, the SL Marketplace (Linden Lab's eBay style e-commerce site) now has 470K monthly unique users, over 50% in the demographically attractive 24-44 age range, with near gender parity. That's growth of some 40,000 monthly uniques since I last blogged about Google Ad Planner's stats, last April, when the number stood at 430K. Of course, a user is not the same as a "shopper", and it's likely many or most users are basically using the Marketplace for virtual window shopping, but this growth does solidify two key points we've made at New World Notes recently:
- If you're an SL content creator, you need to have an SL Marketplace page. Even if you prefer to sell your wares in-world, a huge potential consumer base is looking at your content on the web there. Linden Lab's Marketplace problems are a huge problem.
- Direct Delivery still seems to be pretty much borked, which more or less forces potential consumers to only use the Marketplace as a window shopping interface, and then log into SL to buy the items. That's a significant friction point to people spending money on SL creator content. If that problem can be resolved, it'd be a huge boon not just to Linden Lab, but all the creators who've come to depend on them.