The Second Life of Linden Lab: Re-branded Company No Longer World Builder, But "Maker of Shared Creative Spaces"
Linden Lab totally revamped its corporate website about the same time it announced it was launching two new non-Second Life projects, and it's just worth noting what it represents: The second life of Linden Lab.
Where the company once announced its mission was to make an online world "that advances the human condition" (screencap at right), the new site describes a company with a far more modest goal -- but a much more achievable one. Now the company is "a developer of digital entertainment that inspires users to create, socialize, share — and have fun", in which Second Life is only the first in a larger portfolio of products around that theme:
"In 2012 and beyond, the company is unveiling a new slate of shared creative spaces that allow for collaborative creativity across multiple platforms." Overall, I think this is a very positive direction for Linden Lab, which has previously been stymied by a vision that it should be building the metaverse, something it was never really founded to be. At the same time, the new Linden Lab branding retains the core aspect of SL that is its most essential, and the most appealing -- shared creativity. As we've seen with the success of Minecraft and other games with a open-ended creative aspect, the market for products like that is in the millions. And who knows, if the market gets larger than that (and I kind of think it will), then it may be time to think about making the metaverse once again.Tweet