Ads for Upcoming SL Event "Cinema" Are Fun and Clever... But Could Use a Bit More Information!
Iris Ophelia's ongoing review of gaming and virtual world style
I'm head-over-heels for these clever ads for an upcoming movie-themed fashion fair in Second Life, called Cinema, which will be running from October 15th to the 31st. To get people excited for and interested in the event, coordinator RubyStarlight Writer collaborated with SL photographer extraordinaire Strawberry Singh, Photoshop maven Anya Ohmai, and event sponsors to create a series of mock movie posters advertising sponsoring brands. You can click through each image to go to the original Flickr page for a better look, and I highly recommend that you do. Each poster is aesthetically perfect, right down to the font choice.
But... I do have to admit that there is just one little problem with these posters:
Not a single one of them mentions the dates of the event, or a site for it. These details are mentioned in the Flickr descriptions for each pic, but if you think that's enough, consider how they're being spread, namely over Plurk.
When you share a Flickr link on Plurk it embeds the image next to the Plurk discussion. You can click through or copy the link to see the original Flickr page, but unless someone wants to add a picture to their favorites the average user probably isn't clicking through. It doesn't take long for pics this gorgeous to spread beyond the core group that's already in the know about the event, and a lot of them may just assume these are purely ads for the sponsors' stores independant of an actual event. They are ads for those sponsors, but the connection to the event is deliberate and it wouldn't damage the aesthetic to include it a little more prominently -- especially the date! Movie posters have release dates all the time, and the addition of one would be a much more direct nod to Cinema itself. It would help people know it was something worth watching out for, and not just an incredibly well-done set of pictures from the active SL Flickr community.
Whether you agree with me or think the pictures are just fine as they are, be sure to check out Ruby's Flickr stream to see more, and don't forget to visit Cinema on October 15th! Click here for all the details!Tweet
Iris Ophelia (Janine Hawkins IRL) has been featured in the New York Times and has spoken about SL-based design at the Fashion Institute of Technology in Manhattan and with pop culture/fashion maven Johanna Blakley.