Last week I wrote about how Sim-on-a-Stick, a portable, offline version of OpenSim, was used to generate $300K in services for real world clients working on a contract for product placement in several dozen movie theaters. In Comments, Renee "Ener Hax" Miller, who led development on that project, explained why Sim-on-a-Stick (or SoaS) was better for this purpose (simulating these cinema spaces) than an online Second Life (or for that matter, I suppose an online OpenSim), for this application:
"Second Life would not have worked -- the customer used a selection of 100 cinema lobbies (saved as OAR files) and placed their client's products in those cinema lobbies (for example, like an Hewlett Packard launch where they have a display booth, etc), then the customer took images and video to include in their request for proposal response of their clients. No one needed to get in-world and that would have been a negative experience. The client only wants an idea of what their products look like in a specific lobby as part of a proposal (confidential, so you could have never have had them online, plus a proposal might be for 20 lobbies).
"Think of OpenSim as a 3D tool like SketchUp -- only faster and real-time for images and video. While $300k sounds like a lot, it's a small part of the company's annual revenue. For the end customer, we are talking about winning hundreds of thousands in business each year and using SoaS allowed them to set up lobbies in about 20 minutes to win that business (everyone else in this industry still uses plan views of the space and line drawings)."
Read more about this project on Ener's blog here (from whence I borrowed this image above).Tweet