Iris Ophelia's ongoing review of gaming and virtual world style
- Brand name: coldlogic
- [SL Marketplace]
- Estimated average item price: L$300
- Brand owners: Damien Fate, Janie Marlowe, and Zyrra Falcone
When coldlogic first emerged, mesh fashion in Second Life still hadn't quite found its footing or enjoyed the success it does now-- although many would argue that we're still not quite there, it's in no small part thanks to coldlogic that we've come as far as we have. Built by a team of incredibly experienced designers (all of whom have been in SL long enough to remember when flexible prims were the bleeding edge of SL design), this brand has become a staple of a well-rounded rounded mesh wardrobe. Whether you're looking for professional but up-to-date clothing for a working avatar, a sweetly casual ensemble for a sim picnic, or an eyecatching party dress for the digital club scene, coldlogic's incredibly broad range of mesh clothing can provide.
This week they released a lineup of short and flirty holiday dresses, including Merry, the one I'm wearing in the picture above. Coldlogic releases regularly every few weeks, usually offering a half dozen new items when they do. A regular release schedule like this is often crucial to designer (and blogger) success in SL as it prevents people from forgetting about your work and keeps them coming back for more. Coldlogic has been even more devoted to their release schedule than most and that alone is worthy of praise; this team of designers is among the most hardworking I've ever met, and I look forward to seeing what's to come from coldlogic in the future!
We're blogging the top 20 brands in our Readers' Choice list. Stay tuned for the rest soon!Tweet
Iris Ophelia (Janine Hawkins IRL) has been featured in the New York Times and has spoken about SL-based design at the Fashion Institute of Technology in Manhattan and with pop culture/fashion maven Johanna Blakley.