I write about the constant stream of Second Life sims which leave the grid, largely from a failure to cover Linden Lab's costly monthly tier (usually $295/mo), but there are other SL sims doing quite well, and it's just as important (if not moreso) to understand why: Take the SL sim MAYFAIR (direct teleport here), home to the favorite SL fashion brand called Mon Tissu. According to co-owner Emma Gilmour (who I just profiled here), the sim attracts 30,000-70,000 weekly visits. "It's busiest when we've released in the last few weeks," she tells me, "but it's been a while since we all took holiday breaks and haven't quite gotten back into the swing of things yet. It should pick up again around Valentine's Day!" It's more than enough customer traffic to cover the sim's tier, and to be Emma's full-time job: "It's enough for full-time," as she puts it, "but it's definitely taken a lot of work!"
How does MAYFAIR do it? Here's Ms. Gillmour's expert advice, which (if you own a Second Life sim), you should read quite closely:
"[Here's] the advice I'd give to someone trying to at least break even with tier. If you have a shop, regular releases are a necessity. If you can't release regularly, make the occasional releases big and do lots of promotion via in-world groups, Flickr and Plurk, and gather a list of your favorite bloggers to distribute all new products to, so they can help promote the release. Word of mouth will keep people coming in for a few solid weeks, and all the spending covers tier pretty quickly! Obviously it depends on the product you're selling, but frequent quality releases are a pretty surefire way to guarantee your tier will be covered."
And that's how they do it in MAYFAIR. (Emphasis mine.) If you're a sim owner successfully covering tier, tell us all how you do that too.
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