Amazon to Launch Its Own Virtual Currency Soon
Well here's an interesting development: In May, Amazon will start selling its own virtual currency for U.S. customers to spend on apps, games, and in-app virtual goods on Kindle Fire. This adds more context to Linden Lab's recent move to selling Second Life starter packs on Amazon, joining many other free-to-play products on the retail site, because with a universal currency, Amazon now has an even better means of monetizing free-to-play games. Yes, Facebook tried to launch its own virtual currency, Facebook Credits, which failed to gain traction and was subsequently discontinued. Unlike Facebook, however, here's the thing:
Online Amazon users almost by definition have their credit card info and other payment methods already registered in the system. (There's also Amazon gift cards available at the nearest department/drugstore.) So this seems like a very smart move. Perhaps not coincidentally, Amazon founder and CEO Jeff Bezos is a lead investor in Linden Lab, among other interactive entertainment companies.
Hat tip: Gamasutra.com
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