Hey Linden Lab, Now That You Got AdSense on Your SL Site, Why Not Encourage SL Content Creators to Use It Too?
Cieran Laval noticed that Linden Lab is displaying Google AdSense streams on its Second Life website. With about 300-400,000 unique monthly visitors, that's likely to earn the company income in the four to five figure range in US$ -- pocket change, by corporate standards -- at the expense of diluting the SL experience with contextual real life ads for banks, travel agencies, and what have you. A lot of SLers are irked for understandable and not so understandable reasons, which is to be expected, but there is a way Linden Lab can make their AdSense less annoying, while still bringing in new revenue:
Open up your AdSense stream on the Second Life site to SL content creators -- fashion, games, blogs like this, and so on. As I understand how AdSense works, it's easy enough for an AdSense hosting site to specify the details so that advertisers can create campaigns specifically targeting and running on that particular site. (While the host can still reject campaigns based on content, such as pornography or extreme violence.) I'd gladly drop $10-20 to put an ad for my book or blog on the official SL site, and I bet thousands of other content creators would want to do that too. And while no one likes ads of products they're not interested in, a steady stream of ads for SL content is likely to be a lot less annoying to SL users in aggregate than ads for tampons, action movies, adult diapers, jet skis, whatever. So how about it, Rod?
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