Wednesday, March 20, 2013

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World of Warcraft Now Being Advertised... on Second Life

Second Life now advertising for WoW

Since Linden Lab's running AdSense on the Second Life website, I wasn't totally surprised to see an ad for World of Warcraft pop up there, but it is surprising competing online worlds aren't being blocked from the feed. Then again, it did give me a chance to revive this classic Xzibit meme. Hey, Linden Lab, I know Blizzard has beaucoup bucks, but when are you going to start letting Second Life content creators put ads on the SL site? Rather than, you know, more WoW?

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Hamlet Au

Did you miss the post I wrote that I linked to in this post? :)

CronoCloud Creeggan

@Hamlet, but the summary implies that LL is NOT in the process of allowing user ads when we know they are.

Also Im surprised LL is doing so since grid knows some oldbie cranks will be going on about how such a scheme will create a new elite favored class of "FIC" or something.

Wolf Baginski

The adverts I see are certainly including more stuff that connects to my real-world location. LL know my country of residence, and I am seeing ads specifically aimed at that country, from businesses in the country.

I still get the rather dodgy-looking US stock market speculation adverts.

Things are changing. In some ways there is improvement, but I also see those annoying "how to lose wrinkles" ads with their fake example from some place near me.

I cannot see how that advertising approach can work out unless the cost of advertising space is effectively zero, the product is grossly over-priced, or Second Life residents are mostly idiots.

Jacob

The latter. Second Life residents are mostly idiots, that's why they stay in that pervert ridden virtual brothel.

Serendipidy Haven

@Jacob - that'll be the internet, then?

/me smiles sweetly

Arcadia Codesmith

World of Warcraft isn't the competition. WoW is "MMO For Dummies". It doesn't even have a rudimentary housing system and the developers are still utterly clueless about the need for one.

The competition in the game space is coming from quarters like Everquest II, which is allowing players to submit and sell mesh items (coming soon, full houses), and Star Trek Online, where for the price of admission (free) you get your own starship interior plus the opportunity to build a guild starbase plus the Foundry system that lets you construct sprawling adventure areas.

McDonalds has a big ad budget and pulls in a lot of volume, but that doesn't make the glop they sell any relation to actual food. WoW is the McDonalds of virtual worlds. Over 10 million ill-served.

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