Daniel Voyager called it first: The official and highly active Second Life page on Facebook is by far Second Life's most popular social media presence, now with 300,000 members. (And it's been growing steadily over the last few years.) I have it on good authority that Second Life's actual active userbase is about 600,000, so that Facebook number constitutes up to half the userbase (give or take). Compare this to the Second Life presence on other social media sites (figures from Mr. Voyager) too:
- The official Google+ Second Life page has +4,435 friends/followers.
- The official Twitter Second Life page has 34, 571 followers
- The official Flickr Second Life group has 15, 862 members
- The official Plurk Second Life page has 494 friends/341 fans
There's no comparison. And I can tell you from personal experience Second Life's Facebook group is highly active. An NWN post was recently put on the page, where it was shared by dozens of members, and clicked by several thousand of them.
What's this mean? Well obviously, if you're a Second Life content creator, Facebook is the Internet's biggest promotion venue. And even more important, it puts to rest a recurring myth:
It is simply not true that most Second Life users are extremely concerned about keeping their SL and RL identities separate. Many do, no doubt. Maybe up to half of them do. But the vast size of Second Life's presence on Facebook gives the lie that it's a large or overwhelming majority. Those who insist on this myth anyway are doing so despite the evidence otherwise, and are missing all the opportunities that Facebook might provide them.
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