For the first time in its 10 year+ history, Second Life is not Linden Lab's sole hit product: Blocksworld from Linden Lab launched in the iOS App Store earlier this month, and this weekend, CEO Rod Humble was on Facebook crowing that the game had jumped to number three on Apple's Top Free iPad App chart:
That's right, Blocksworld is currently getting more downloads than Candy Crush Saga, which is far and away the hugest mobile game in the West right now. It's just one slot behind the current iPad favorite, Plants vs. Zombies 2, but that's no surprise, seeing as it's the sequel to The Best Casual Game Ever Made. (Humble's friend Bernard Yee is the lead developer of PvZ2 at PopCap, hence his friendly joshing on that tip.)
So yes, while other Linden Lab mobile apps have not done so well, Blocksworld is so far an unambiguous hit:
At this level of success, it's likely Blocksworld is being played by hundreds of thousands of people; if it sustains this momentum for a few months, it'll almost certainly be more popular than Second Life. So while the company has put out many non-SL products in the last few quarters (Creatorverse, dio, Patterns, and Versu), Blocksworld looks like it's going to be the one to gain the most traction. It's too early to say this for sure, so keep your eye on how it does on the charts over the coming weeks. But signs look good so far. It definitely makes me more interested in finally checking it out.
Rod Humble's Facebook update re-posted with permission of Rod Humble.
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