Why SL Marketplace Search is Totally Broken -- and How It Can be Fixed (Comment of the Week)
Responding to Iris' post about the problem with Second Life Marketplace features, NWN reader and SL blogger Rose Mackie highlighted all the problems with SL Marketplace's search function in a very detailed analysis worth reading in full:
"Marketplace does need a lot of fixing up. The Search engine is totally borked. Much of the blame goes to merchants who:
- Use special characters in item and store names so that their items list first;
- Place items in the totally wrong category either out of ignorance of what they are selling or in an attempt to snare the unwary;
- Keyword stuffing;
- Neglect to maintain their storefronts with current information, Urls, and Slurls. Merchants who know they are leaving SL or who are going to be temporarily away should note that in their store info or profiles.
"Let us keep in mind that when the Marketplace was initiated, Linden Lab repeatedly told merchants that item names and descriptions would be excluded from search criteria, so correct keywords were extremely important. This ideal would appear to be an epic fail. Some things I would like to see are:
- The ability to exclude certain terms, i.e. “-demo” to exclude demo items from search results
- A quote mark function that actually works (@ Drayke Newall ~ doesn’t work reliably when I use it)
- Excluding merchant and store names from item keyword search results as @Softpaw Sommer
- The ability for merchants to list the same item in multiple categories.
- The ability for merchants to temporarily close their stores, much like Etsy merchants who are away from their businesses temporarily.
- A review system for merchants, not just individual items, so the buyer doesn’t have to wade through 96 items to find a review (not just a star) that says “this merchant will not respond” or “this merchant is really great”.
- A review system for items on the Marketplace that one has purchased inworld so the buyer can give feedback. (One of the reasons I try to buy on Marketplace, even if I’ve gone to the in-world store is so I can leave feedback. It’s annoying.)
- An integrated, sortable, customizable wishlist/favorite function for both buyer and seller. Treasuries and collections would be much easier to integrate.
"Linden Lab's Marketplace needs a marketing manager and team to keep the site usable. Until LL gets behind marketing and until a manager who is really knowledgeable and excited about virtual world goods is on board, I think we will just have to muddle along with our stopgap measures to find things that are new, exciting, and of quality."
All very well put. Maybe you should read more on Ms. Mackie's blog (from when this picture above came).
Please share this post with people who use SL Marketplace:Tweet