The official Second Life website has been gaining traffic over the last six months according to SimilarWeb, a well-designed, new-ish Internet analytics site, and is still among the most popular sites on the web, with 16.5 million visits last month. Average time on site is over 12 minutes, which I can tell you is seriously impressive. (By contrast, Battle.net, the official portal for World of Warcraft and Blizzard's other games, has a time on site average of just under 7 minutes.)
Also notable is where visitors are mainly going when they hit the Second Life site:
The SL Marketplace, last month with nearly 9 million visits and almost 20 minutes average time on site. Which again, shows truly strong engagement rates among existing SL users.
(Yes yes, no analytics site is perfect, and SimpleWeb is certainly not, but these numbers seem pretty close to other analytics I've seen.)
Hat tip: Maria Korolov, who has a fun SimpleWeb analysis of metaverse blogs here.
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