First Gen Oculus Rift Dev Kit Sells 60,000 Units in a Year - Already Enough to Reach an Audience of Millions
"Oculus VR sold 60,000 copies of its first development kit, which began shipping during last year’s Game Developers Conference," the New York Times notes, which is an impressive number worth noting here. I'm pleasantly suprised the VR company could move 60K units of a hardware peripheral selling for $350 or more, because it's a very solid data point suggesting there is a mass market for a cheaper consumer model. It's also a very large base of early adopters who are already starting to reach a mass audience for the technology. If we assume each Oculus Rift dev kit owner has given a hands-on demo of the device to an average of 35 people they know (friends, family, co-workers, etc.), that's well over 2 million people who have already had first-hand experience with virtual reality before it's even officially hit the market.
And that's just the first generation dev kit -- the new, enhanced version, just announced last week, should sell at least as many units if not many more. Here's the video:
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