Oculus Rift Bought by Facebook for $2 Billion: Yes, Virtual Reality is Going Mass Market
Facebook is buying Oculus Rift for $2 billion dollars, which is news I had to squint at several times before realizing it wasn't a hoax. But yes, Facebook is doing so as part of its mobile strategy (because Oculus will integrate with Android phones):
“Mobile is the platform of today, and now we’re also getting ready for the platforms of tomorrow,” said Facebook founder and CEO, Mark Zuckerberg. “Oculus has the chance to create the most social platform ever, and change the way we work, play and communicate.”
So yes, as it's now owned by a company with one billion users, Oculus Rift is going mass market -- not this year or next, but almost definitely in the years to come. And yes, we now know for sure Linden Lab is right to integrate Oculus Rift with the Second Life viewer, and should spend even more money and resources on that effort.
Oh, and here's another interesting angle: Second Life co-founder Cory Ondrejka is now the head of Facebook's mobile division. So draw your own conclusions. Tech CEO Matt Galligan already did:
Now all Facebook needs to do is create their own currency and they’re off to the races as a true virtual nation. $FBcoin anyone?— Matt Galligan (@mg) March 25, 2014
More thoughts from the Twitter feed of theMIX agency where I'm editorial VP:
Why Facebook bought @Oculus: FB has to stay relevant with its audience & where it's going on mobile.— theMIX agency (@theMIXagency) March 25, 2014
Why Facebook bought @Oculus: Because it's another opportunity to get gaming right.— theMIX agency (@theMIXagency) March 25, 2014
I said last year that 2014 is the year VR goes big. But I never imagined how huge that would be.
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