I love games and I love Korean pop music, so you'd think that the debut single from gaming-inspired K-Pop girl group Pritz would be right up my alley. The song itself catchy as hell, but there's one big problem:
Here's what I mean...
Though the translation I have may be a bit off, the virtual girl group was apparently designed to represent popular MMORPG character tropes. They don't stray too far from traditionally female classes either -- you know, like the healer, the mage, the... Succubus...
I really wanted to like this video, and I'd still say that it starts out pretty strong, referencing Donkey Kong with a character who herself seems like a reference to popular MMO TERA. Things quickly go off the rails when the video starts evoking that classic gaming moment when Sharon Stone uncrosses her legs in Basic Instinct.
Even if you're as willing to overlook all the bouncing boobs and close-up crotch-shots as I was initially, it's very hard not to cringe when the camera lingers on the chubby and childlike little mage as she sings "Not a girl anymore!"
Part of me still really wants to enjoy this video. It's upbeat, comedic, and often charming in spite of itself. And yet, I can't help but be reminded of a lot of the worst parts of gaming while female when I watch it. In my eyes it's a cute concept spoiled by some downright creepy execution.
... The song's still catchy as hell, though.Tweet
Iris Ophelia (@bleatingheart, Janine Hawkins IRL) has been featured in the New York Times, and has spoken about SL-based design at the Fashion Institute of Technology in Manhattan and with pop culture/fashion maven Johanna Blakley.