An analyst estimates people are will pay $200 million a year to live Kim Kardashian's life in a mobile game, and I didn't believe that figure at first, but App Annie confirms that "Kim Kardashian: Hollywood" is a top grossing game across the world, currently among the top five grossing apps in 46 countries.
What are people paying for? Stuff like this:
While the game is free to play, the goal is to get users hooked on in-app purchases such as clothing or a burst of energy needed for traipsing through Hollywood. Users can spend as much as $99.99 for 175,000 virtual dollars. A trip to Beverly Hills costs 4 game “dollars,” while 400 will buy a necklace. Kardashian’s voice guides the uninitiated through casting calls and parties, while users dodge surly tweets from rivals.
Because mobile games are relatively cheap to develop ($1-3 million is typical), a lot of that forecast $200 million is going to be pure profit for the developer and Ms. Kardashian. So expect many more virtual celebrity experiences like this in the future. Expect them to get even more immersive:
Imagine a Oculus Rift version of the Kim Kardashian game. (For of course that will come.) Imagine people around the world paying hundreds, even thousands of their dollars, to enhance their Rift-ified Kardashian avatar. Imagine them never leaving. Do not imagine me enthused by that inevitability.
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