Interesting Variety story on Sansar from fellow GigaOM alum Janko Roettgers, with a compelling metaphor for what Linden Lab intends:
Altberg compared Sansar’s role to WordPress, the popular blogging and web publishing platform that now powers a quarter of the world’s websites. Linden Lab’s goal was to turn Sansar into a WordPress for VR, allowing enthusiasts and big brands alike to build VR experiences without spending tons of money and man hours on custom programming, he explained.
More experienced publishers will be able to use Sansar in connection with popular 3D software; initially, Linden Labs wants to make it work with Maya, and eventually add support for Blender, Sketchup and other apps as well.
WordPress, of course, is open source, and owes much of its massive growth to being open source. No word yet if Sansar will be open source -- or like Second Life, have aspects of the platform open sourced. Then again, if Sansar is supposed to be a single, shared, contiguous world, then open sourcing it too early would be disastrous -- in the same way open sourcing SL's viewer too early hurt new user growth, with the existing hardcore users not even sharing the same virtual reality on a fundamental UI/UX level as newbies.
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