KCRW's "Morning Becomes Eclectic" is generally considered the most influential music show on America's most influential radio station, heard by millions here in the Los Angeles area where it's based and millions more online, and it regularly promotes the station's virtual reality app, which offers to make you "a part of KCRW's intimate in-studio performances, virtually just steps away from the cutting edge musicians that matter!"
So after all that promotion, is anyone actually using KCRW's VR app?
No, no they are not:
Since launching in January, less than 1000 people have downloaded the Android version of the app from Google Play. Likely iOS download numbers are also around there, but even if they were 3X that number, the total would still be miniscule.
Not to bash KCRW -- it's also my own favorite radio station, one I regularly donate to -- but this is yet another example of a media outlet jumping on the VR bandwagon, only to find few following it. (See also The New York Times' little-used VR app.)
Jason Bentley and crew -- I love and treasure you guys more than anything, so speaking as a fan and a VR blogger... maybe spend less of your precious resources on VR, and more on what you all excel at?
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