Aemyth has an interesting post comparing Linden Lab's Sansar to a couple competitors: One is Tower Unite, a recently launched virtual world on the core gamer Steam market -- trailer above -- and somewhat unexpectedly to some, a virtual world gambling game called Four Kings Casino. The thing is, Linden Lab CEO Ebbe Altberg usually compares Sansar to WordPress, which is an appealing elevator pitch for developers who've actually heard of WordPress, but to consumers who haven't (the other 99% of potential Sansar users), they're going to expect a virtual world with a unified, gamified experience. Aemyth has some suggestions there:
- Implement a basic cooking/growing/pet system into Sansar that anyone, anywhere in Sansar can enjoy.
- Still want that casino project to take off? Charge an entry fee to enter the game map. Any “chips” users earn can go to perks such as exclusive, customizable homes, furniture, rare pets, and clothing.
- Most importantly, call Sansar a game. It’s a game. “Game” is marketable. “Game” is YouTube-friendly. Selling a virtual life is not YouTube-friendly. It’s entirely possible to advertise creativity with art and science communities while catering to gamers as well. But you know what no one likes? Advertising a game as a replacement for IRL. The tech world has evolved beyond that, and so LL must do the same.
Yes, yes, and yes. Read the whole thing.
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