Yesterday when I wrote about the community controversy over the body shaming campaign of a Second Life fashion brand, just one full-figured avatar was protesting the business by waving a sign. Earlier today, however, upwards of a dozen large avatars, from Kardashian-esque curvy to straight up just big, have been staging a sit-in at the brand's store.
"Hi Hamlet," one calls out to me, as I teleport into the showroom. "You came here for skinny bitches? There ain't none."
Another named Britney Cordova glances at the store selling wares for decidedly skinny avatars, and the display pedestal with the "No Fat Chicks" sign. "Wish we could rez here. I wanna rez a ramen stall. Like feeding everyone in a place that promotes fat shaming would be iconic feeding."
That would indeed be iconic, and also slurpy. And while many of the protesters seem to be staging the sit-in for the sheer lark of it, much of the outrage does seem to be genuine:
"Body shaming is still body shaming whether in real life or Second Life," wrote Amanda Magick in a comment thread full of further fat-shaming, and heated arguments on real life obesity, and the concept of fat-shaming as applied to avatars. "This business is run and owned by a mean person who I will for one not be giving any business or any more exposure."
At least some of the full-figured protesters understand the paradox of giving this person's store extra foot traffic -- which means their land will be higher up in the search listings.
"You know this is just making the store more popular right?" says one, Galina Kotko. "It's now number one on search."
Britney Cordova isn't convinced: "Traffic won't get her $$$."
And so the sit-in, at last reporting, continues.