Even though Linden Lab posted a profuse public apology for the takedown request the company sent to top SL YoutTuber Strawberry Singh (which she graciously accepted), something more should be said about this brief dust-up before this week is done. Starting with two facts:
- Here's how many subscribers Linden Lab's YouTube channel currently has: 1173
- Here's how many subscribers Strawberry Singh's YouTube channel currently has: 10,056
Yes: In terms of YouTube reach, what Strawberry says (and shows) about Second Life is roughly 10x more influential than what the actual company that owns Second Life says. [12/17, see UPDATE below] So it's mind-boggling to me that Linden Lab staff would just hit someone so important to their success with such an impersonal takedown request. Then again, while Second Life has roughly 600,000 regular users, I'd estimate there's maybe 2000-5000 users who who have large followings (over 1000 or more, let's say) on their social media channels, and share SL content there on the regular. There are all kinds of social media tools for tracking (and engaging with) those number of people and more. Which makes us wonder how engaged or aware the company really is with its user community's thought leaders -- or what needs to change about the company's culture, to better connect the two.
Something to talk about on the weekend -- see you Monday!
UPDATE, 11/17: Strawberry Singh and reader Amanda point out that Linden Lab also has a separate YouTube channel for Second Life with 23,000+ subscribers. This is true, but also affirms how little reach that channel has compared to all the SL YouTubers out there. Also, in terms of reach and views, the official Second Life channel has only uploaded 7 videos this year -- compared to Strawberry's 140+ SL-related videos uploaded just this year alone, garnering far more total views.